The Wine Savant offers four types of TSA-approved Wine Bottle Suitcases, crafted from durable hard-shell PVC with removable foam inserts to securely store various quantities of wine bottles. Designed for the ultimate wine connoisseur, these suitcases make it easy to transport valuable wine collections wherever you go.

In my role as a Product Manager, I was responsible for sourcing suppliers and managing daily communication to ensure the project stayed on track and met deadlines. I oversaw the selection of design elements and the overall look of the kit, while troubleshooting any challenges that arose. 

While similar products already existed, I recognized the need for a more affordable version that would appeal to the average wine enthusiast. The Amazon market was relatively untapped for products that offered comparable quality at a fraction of the price, presenting a clear opportunity for us to fill that gap. This focus on affordability and quality guided me throughout the entire production process.

Our first wine bottle suitcase launched in July 2023. Driven by targeted ads and digital marketing efforts I led we've sold over 1,000 units, with a low 7% return rate. Advertisements accounted for 30% of sales, with a 0.67% click-through rate on Amazon. The product is ranked #408 out of 6,500+ Wine Accessory Sets on Amazon, and 70% of customers would recommend it.