The Wine Journal addresses a key pain point for wine connoisseurs, offering a simple and convenient way to document and remember their favorite wines over the years. With space to record details on over 160 bottles, it’s compact enough to fit in a purse, making it both portable and practical.

In my role as a Product Manager, I was responsible for sourcing suppliers and managing daily communication to ensure the project stayed on track and met deadlines. I oversaw the selection of design elements and the overall look of the kit, while troubleshooting any challenges that arose. 

In my role as a Product Designer, I ensured the Wine Journal was both visually appealing and functional, containing all the essential details for wine connoisseurs to document their tastings. While working on this project alongside the Wine Aroma Kit, I leveraged research from that project to design a page layout that captured all the key wine attributes.

In just 3 months on the market, the product has outperformed our sales projections by 150%. Digital ads have generated over 60,000 impressions, driving 51% of return revenue, and it is currently ranked #9 in the Wine Education & Games category on Amazon.